• Are you making this major website conversion mistake? In this post, we'll talk about how to increase your website conversion rate, so you can get more residential leads for your home service business. If you're making the mistake I'm about to discuss, then you might be destroying your profit potential. However, don't worry because I'm going to show you how to fix it! "I couldn't believe my eyes... What were they thinking??" Let's begin... I couldn't believe my eyes when I saw a reputable HVAC Company making this one crucial mistake. What were they thinking? They were probably thinking the same thing I thought years ago when I first started out in marketing... I always thought quantity was the key.